

As of 2013 it was the most shared ad of all-time. It was released on the Internet a few days prior to Super Bowl XLV in 2011, and quickly became popular.

The ads were successively parodied on sites such as YouTube and rapper Lil Jon even made fun of it. Apply directly to the forehead", stated three times in succession, accompanied by a video of a model using the product without ever directly stating the product's purpose.


See also: List of viral music videos § Ads and campaigns
